“Women's Attitudes on Gold Jewelry Investments and the Factors That Influence Such Attitudes”

Abstract

In India, buying and Investing in  Gold jewellery is typical at all stages of life, including birth, marriage, health, home building, festival participation, religious ritual, the beginning of a new company, and even death. The majority of the gold market in India is devoted to buying and selling actual gold for jewellery and investments. Our culture places a great emphasis on gold jewellery. In India, jewellery is highly valued for both its aesthetic appeal and cultural importance. It's also an often used metaphor for wealth and success. The aim of this study is to get insight into women's purchasing patterns in the jewellery industry. This study is descriptive since its main objective is to determine the degree to which a number of variables influence women's jewellery buying behaviour. In this study, primary sources were used for the data analysis. In-depth research was done on women's jewellery purchasing patterns.