Role of Ethical Marketing and its legal issue across Driving Consumer Brand and brand loyalty: An Approach

Abstract

In the evolving digital world, marketing ethics and law provide complex difficulties at the intersection of business, technology, and human experience. These issues affect human experience by personalizing online interactions. Effective execution improves user experiences, but intrusive approaches may damage confidence. Data privacy and content integrity problems are developing as consumers gain power. Individual and societal privacy problems arise from personal data utilization. Government influence necessitates international coordination of regulations. Navigating this web requires prioritizing ethical behaviors, understanding the relationship between sustainable profitability and trust, and improving innovative legislation while protecting citizen rights. Legal compliance protects data security and promotes socially responsible behaviors via transparent digital communication in corporate social responsibility (CSR). These factors are shaping our digital lives and driving us toward a future where marketing improves lives and civilizations.