Fostering Workforce Engagement Through Corporate Social Responsibility: Constraints and Opportunities in the National Capital Region

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Gian Chand, Sohan Lal, Lucy

Abstract

In the contemporary Corporate Sectors, Workers’ Engagement stands as a critical determinant of organizational success, directly influencing productivity, innovation, and overall workplace morale. At the same time, job satisfaction remains fundamental to the well-being and retention of workers’. Corporate Social Responsibility is increasingly viewed as a mechanism for aligning corporate practices with workers’ values, thus influencing both welfare and engagement. Workers’ engagement ensures the physical, emotional, and psychological investment that individuals place in their roles. It involves more than just attendance or performance: it reflects motivation, attitude, and a sense of belongingness. In view of these factors, the present study aims to explore the impact of Corporate Social Responsibility on workers engagement in industry and also to explore the challenges in application of the Corporate Social Responsibility in workers engagement in the National Capital Region. The descriptive-cum-analytical research design is adopted by the author. The major findings of the study explored workers’ trust as an important mediating factor in the Corporate Social Responsibility-worker engagement relationship, emphasizing that trust is necessary to build through transparency, authenticity, and inclusivity. It is explored that the impact of Corporate Social Responsibility on interpersonal skills, emotional fulfillment, and workers’ well-being is measured in a significant manner, when integrated into training and organizational culture. It is found that when organizations actively involve workers’ in Corporate Social Responsibility activities: such as community service, sustainability programmes, and ethical governance; workers’ report greater job satisfaction, loyalty, and personal growth.  Corporate Social Responsibility initiatives resonate with personal values and societal consciousness, leading to deeper engagement and improved workplace behavior. Author highlighted the potential of Corporate Social Responsibility to be integrated into training programmes to cultivate a positive work culture and boost long-term engagement in the National Capital Region. It is recommended by the author that involving workers’ in Corporate Social Responsibility decision-making, aligning Corporate Social Responsibility with organizational values, recognizing and rewarding workers’ contributions, incorporating Corporate Social Responsibility into on boarding and leadership training, and ensuring open communication are important factors, which would strengthen  workers engagement through Corporate Social Responsibility in industry in the National Capital Region.

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