Knowledge, Perception and Factors Impacting Selection of Orthodontic Clinic Among Patients: A Questionnaire Study

Abstract

Aim: The aim of study was to assess awareness regarding orthodontic treatment and identify the major factors influencing the selection of an orthodontic clinic.

Materials and Method: A cross-sectional, questionnaire-based survey was conducted among participants to evaluate their knowledge of orthodontic treatment, motivations, barriers, and criteria for selecting clinics. Data were analyzed descriptively and compared with existing literature.

Results: Present study showed good awareness about orthodontic treatment such 85.6% subjects heard about orthodontic treatment, 72.2% know about malocclusions, 88.9% knew that treatment is beneficial for both teenagers and adults, and 86.7% were aware of need of extraction during treatment. More of subjects (55.6%) felt that orthodontic treatment is expensive and higher percentage (76.7% subjects) considered that perfect smile is very important. Cleanliness of clinic was extremely important factor for 68.9% subjects.  Similarity friendliness of the clinic staff was also important and mostly subjects preferred comfortable seating and calm and relaxing atmosphere. Minimum waiting time at appointment was very important for 63.3% and important for 30%. Maximum number of subjects (74.4%) preferred orthodontist who offers multiple treatment options such as braces and clear aligners.

Conclusion: Awareness of orthodontic treatment remains inconsistent and is shaped by social, economic, and cultural factors. Improving affordability through flexible payment plans and government support, along with targeted awareness campaigns, can enhance utilization of orthodontic services. At the clinical level, orthodontists should focus on patient-centered communication and creating supportive clinical environments to improve satisfaction and influence clinic selection.