Assessing the Effectiveness of Behavioral Change Communication Programs on High-Risk Behaviors Among Adolescents in Gurugram District

Abstract

Adolescence is a critical period during which individuals are particularly vulnerable to engaging in high-risk behaviors such as substance abuse, unsafe sexual practices, and poor mental health management. These behaviors pose significant long-term health risks. This study evaluates the effectiveness of a Behavioral Change Communication Program (BCCP) aimed at promoting healthier behaviors among adolescents in Gurugram District. Employing a quasi-experimental design, the study involved 100 students from a Government Senior Secondary School in Basai, Gurugram. The intervention included educational sessions, interactive workshops, and informational materials. Pre- and post-intervention surveys assessed changes in awareness and behaviors related to substance use, sexual health, and mental health. Results showed a significant increase in awareness, with 99% of participants achieving adequate awareness post-intervention. Notable behavioral changes, such as reduced substance use and increased protective measures during sexual activity, were also observed. The study found that environmental factors, such as the participants' place of residence (urban vs. rural), influenced the effectiveness of the program. These findings underscore the importance of contextually relevant BCCPs in addressing high-risk behaviors among adolescents and highlight the need for targeted strategies to cater to diverse living environments. The study's implications for public health policy and intervention strategies are discussed.